BAKERSFIELD, Calif.- Director of Athletics Kenneth ‘Ziggy’ Siegfried has announced a new partnership with the Los Angeles-based architecture firm Gensler to provide CSUB Athletics with a master plan for athletics facilities that will be the basis for fundraising and improvement projects in the years to come.

Gensler, an integrated architectural design, planning and consulting firm with 46 offices worldwide, will develop this master plan, led by experts from its sports-practice area.  The company has completed similar studies for several NCAA Division I programs in California and throughout the nation.

Through on-site studies, visits and interviews, Gensler will identify potential facility improvements through drawings and renderings.  Gensler’s final planning document will provide a road map for CSUB to hone the athletics departments’ focus on growing its programs and bettering the experiences of their student-athlete population.

“Gensler Sports is excited to be engaged with CSU Bakersfield on this ambitious athletic master planning project,” said Keith Collins, Project Manager and Development Director for Gensler Sports.  “We share the university’s passion for not only taking Roadrunner Athletics to the next level but also helping to shape an environment that values the well-being, growth, and potential of the student athlete first.”

Siegfried says hiring a firm like Gensler provides a clear picture of the facility improvement process and puts a tangible goal and vision forward for what CSUB Athletics will be looking to accomplish moving forward.

“We are happy to partner with a company like Gensler that understands and believes in our focus on the student-athlete experience,” Siegfried said. “This project will further showcase our investment in developing champions for life through a commitment to academic excellence, an outstanding student-athlete experience, competitive success and community engagement.”

CSUB Athletics stands on the principle that the student-athlete experience is at the core of a successful NCAA Division I Athletics department. Gensler shares that ideal and says it will serve as a baseline for their studies as the master athletics facilities plan is created.

“While this study is about rehabilitating and creating new athletic facilities, humanizing the process is a critical element in getting the right fit.  We must understand the culture that exists in CSUB Athletics for each sport in order to know what works and what can work better,” Collins said.  “We must identify how best to entice potential recruits to join these programs and promote stronger engagement with the Bakersfield community as both fans and active partners.”

The creation of the master plan for athletics facilities will also help CSUB Athletics in prioritizing structures, maximizing funding as it becomes available and creating a fundraising plan centered around those priorities in the years to come.

“Many people have heard me say this but I will say it again: we have a huge advantage over other universities due to the fact that we are the only NCAA Division I program within 100 miles,” Siegfried said. “With the support of the Bakersfield community there is no limit to what we can accomplish.”

The master plan for athletics facilities is expected to be completed by Gensler in December of this year.

“Through this process, CSUB and Gensler can create a safe and supportive environment in which athletes, coaches and staff will want to live, challenge themselves, and succeed together, and through which the university and local community can take pride in this success,” Collins said.