Nelligan Sports Marketing along with CSU Bakersfield Athletics has announced a new multi-year, six-figure corporate partnership with McDonald’s, the first major corporation to join the Roadrunners under their new relationship with Nelligan.
The deal with the independently-owned and operated group of McDonald’s restaurants, is one of the largest corporate sponsorships to date for Roadrunner Athletics and will include some very visible pieces, most notably, McDonald’s famous ‘Golden Arches’ logo on CSUB’s one-of- a-kind blue playing surface being installed today in the Icardo Center.
“It’s a natural fit, to bring McDonald’s and the golden arches together with the Roadrunners and our commitment to being ‘The New Gold Standard’ in Division I athletics,” said CSUB Athletic Director Jeff Konya. “This is a great partnership, we thank Nelligan for their work and are really excited to work with McDonald’s immediately.”
McDonald’s will also be the title sponsor of the ‘Roadrunner Kids Club’ for the young fans of CSUB. Also, beginning in 2012, McDonald’s will be the title sponsor of the Roadrunner Golf Classic, with proceeds benefitting both CSUB student-athletes and the Ronald McDonald House in Bakersfield. CSUB Athletics will also focus a major portion of their countless community service hours to helping the families at Ronald McDonald House as well.
“Forging a long-term agreement with a company like McDonald’s is a reflection of ‘The New Gold Standard’ that we all believe in,” said Tim Statezni, Nelligan Sports’ General Manager for CSU Bakersfield. “McDonald’s has shown their dedication to CSUB Athletics and in turn, we will provide them with unmatched opportunities to reach not only our students, faculty and alumni but the community as a whole."
McDonald’s partnership with the Roadrunners will not only focus on their outstanding food and service, but also on healthy eating habits and the importance of being active.
“McDonald’s is a first- class organization and it means a lot for them to partner with CSUB Athletics in such a meaningful way,” said Konya. “We look forward to all aspects of this relationship playing out for the Roadrunners, our fans and the good people and employees of the McDonald’s franchises in Kern County.”