BAKERSFIELD, Calif., -Dignity Health, operator of more than 30 hospitals in the western United States including three in Bakersfield, is the newest corporate partner of CSUB Athletics, committing a significant annual six-figure gift over a five-year period to the Roadrunners in a newly-established agreement announced Monday.
The partnership, negotiated by CSUB’s corporate sponsorship representative Nelligan Sports Marketing and Dignity Health, allows the operator of Mercy and Memorial Hospitals in Bakersfield to become the preferred care provider for CSUB Athletics and their nearly 400 student-athletes. The partnership also includes prominent signage for Dignity Health at CSUB basketball, baseball, softball and soccer games, while they will also become a major sponsor of CSUB broadcast properties including the ‘Roadrunner Rundown’ weekly radio program on KERN Newstalk 1180, as well as all CSUB men’s basketball broadcasts available on the same station.
“It is an honor for Dignity Health to take care of these outstanding student-athletes and be a partner in their health and wellness,” said Robin Mangarin-Scott, Director of Strategic Marketing for Dignity Health in Bakersfield. “We look forward to working with these role models in our community mission projects and being a part of showcasing the academic and athletic work of this center of excellence on a national scale.”
Dignity Health is named from the dignity that is woven into the fabric of their culture. Their mission, vision and values were all formed out of the recognition of the inherent dignity of each person. It also represents their commitment to delivering excellent medical care to all, to advocating on behalf of the poor, and to partnering with others to improve the quality of life.
“This is a major partnership for our program,” said CSUB Director of Athletics Jeff Konya. “This is a quality organization that has shown a dedication to intercollegiate athletics in every market they serve. We are thrilled to be partnering with them in Bakersfield and Kern County and look forward to a bright future with this organization, their caregivers and their patients.”
Dignity Health’s new logo, which will also be displayed behind CSUB coaches and student-athletes in postgame media interviews, represents the coming together of caregivers, services and care centers to create a continuum of care. The three sections represent the three dimensions of their mission—healing, advocacy, and partnering. The icon surrounds a central space, symbolizing how an integrated health system honors the inherent dignity of each individual.
Dignity Health is the first major corporation to partner with the Roadrunners since it was announced last week that CSUB will be joining the Western Athletic Conference in 2013. The conference element will allow for maximum regional and national exposure for both the Roadrunners and corporate partners like Dignity Health.