CSU Bakersfield Director of Athletics Jeff Konya has announced the hiring of E. Kenneth “Ziggy” Siegfried as the Senior Associate Athletic Director for Development and Major Gifts for the Roadrunner athletic department.
“It was important to get someone into our program with Ziggy’s range of experiences,” Konya said. “Ziggy has a proven and successful track record in athletics and university fund raising and donor relations. We look forward to having him join our team.”
Siegfried arrives in Bakersfield from The University of Memphis where for the past 2+ years he served as the Director of Development of the university’s Fogelman College of Business & Economics. At Fogelman, Siegfried was promoted to one of the 12 key members that led the Memphis fundraising team which strategically planned and implemented the University’s largest fundraising campaign and has raised $185 million of the $250 million goal.
Siegfried Raised $10,105,656 in total commitments to the University of Memphis and led the fundraising initiatives that resulted in an overall increase of 124% in dollars committed to the College of Business over the past three fiscal years when compared to the three years prior to his arrival.
He successfully identified, cultivated, and solicited major gift supporters which led to four commitments of $1 million or more. He also solicited and marketed a challenge gift that increased the number of donors to the College of Business by 14% in the 2011 fiscal year adding 253 new donors.
Siegfried was nominated for the Distinguished Administrator of the Year Award and the Harriet R. Montgomery Customer Service
Excellence Award, both University-wide awards and was nominated for and awarded the Dean’s Service Award for the Fogelman College of Business and Economics in 2011.
Prior to joining Fogelman College, he served as the Assistant Athletics Director for Development at Memphis where he oversaw the development office’s operations and was responsible for the Athletic Annual Giving campaign, the Tiger Scholarship Fund (TSF). The TSF was the largest in Conference USA. During his time in the Memphis athletic department,
Siegfried increased athletics department donations by 61% going from $7,392,828 on June 30, 2007 to $11,885,148 on June 30, 2009. The TSF raised over $7 million in unrestricted dollars in 2009. He prepared and implemented a strategic plan for the annual giving program which led to an increase of 25% going from $5,600,000 on June 30, 2007 to $7,000,000 on June 30, 2009.
Siegfried teamed with the Director of Athletics and Associate Athletics Director for Development which raised $16 million for athletic facility upgrades. He directed and implemented a strategic plan which overhauled the current priority seating system that increased annual donations from $6 million to $7 million. He aided in the cultivation, solicitation, and stewardship of the Ambassador Club ($500,000 gift or greater) that increased from 23 donors to 37 over a two year period from October 2007 – October 2009.
Siegfried began his duties at the University of Memphis as an Intern in August 2004. Since that time, he was promoted from Intern to Assistant Director, from Assistant Director to Director of Annual Giving, and from Director of Annual Giving to Assistant Athletics Director.
Siegfried graduated from The University of Memphis in 2003, where he worked in Sports Medicine for the football team. While attending school, he worked in Marketing and Promotions for the XFL, SEC, NCAA, and spent four years working at the FedEx St. Jude Classic developing proof of performance for corporate sponsors. He went on to receive his master’s degree in Sport Management from Middle Tennessee State University, where he worked in Marketing as a graduate assistant. He was responsible for the marketing of all women’s sports during the fall semester and baseball during the spring. During the 2004 baseball season at MTSU, he developed a marketing plan that helped set the single-season and single-game attendance records, which placed them in the top 50 in the nation in attendance.
“CSU Bakersfield is getting a real winner in the hiring of Ziggy Siegfried,” said Bill Lansden, the Associate Athletic Director for Development at the University of Memphis. “I have been in college athletic administration for more years than I want to admit and Ziggy is one of the brightest, most hard –working individuals I have met. He is a skilled fund-raiser with significant experience in all areas of fund raising. In addition, he is a natural leader who will become an integral part of the future success of CSU Bakersfield Athletics. The athletic department, University and Bakersfield community will benefit from having Ziggy on board.”
“Ziggy was a great asset to the Fogelman College of Business and Economics,” said Dr. Rajiv Grover, the Dean of Fogelman College. “His friend-raising and fund-raising abilities put the college at heights never reached before. While I am sad at losing him, it is a great career move for him. I wish him and CSU Bakersfield all the best. I know you have a good one.”
“The University of Memphis has benefitted greatly from Ziggy’s exceptional talents as a development professional,” said Bobby A. Prince, the Associate Vice President for Development at Memphis. “His colleagues and the donors with whom he worked will miss his charisma, sincerity, and commitment to higher education. We wish Ziggy and his family well and congratulate him and CSUB on his appointment as Senior Associate Athletic Director.”
Siegfried, is married to Karen LeMar Siegfried, who is a Certified Athletic Trainer. They have three children, sons Will and Samuel and their late sister Delilah.