CLEVELAND, Ohio,--CSU Bakersfield Athletics has been named one of three finalists for the National Association of Collegiate Marketing Administrators (NACMA) 'Marketing Team of the Year' presented by row 27. The winner will be announced at the NACMA Convention June 26^th in Dallas, Tex.

"We are very pleased with initial response to the MTOYA and had some very impressive candidates, but these three finalists really stood out," said NACMA President Jamie DiLoreto, associate athletics director - external operations at Boston College. "All nominations exemplified the group efforts required to be successful in collegiate marketing which is something all should be proud of.  We hope the submissions continue to grow throughout the years, as the completed nomination would double as a valuable piece to summarize the collaborative successes of your department and present to your athletics director."

At the root of CSUB Athletics' work was 'The New Gold Standard' campaign, which was developed in August of 2011 and included a comprehensive approach to re-brand the program. Everything from uniforms, color schemes, facilities, television and radio commercials, print ads along with online and social media were used in the execution of the new approach to Roadrunner Athletics.

"We know 'The New Gold Standard' marketing campaign has resonated locally with the feedback and response we've received from fans but having it recognized nationally is a completely different scale," said CSUB Athletic Director Jeff Konya. "Our marketing staff and budget is very streamlined so the items we produce need to be impactful and I think this nomination is proof that they are working"

CSUB Athletics is the only Division-1 non-football playing institution to be named a finalist for the award. They are joined by Iowa State and Texas-San Antonio.

The selection committee was made up of NACMA Past Presidents, as well as 2 NACDA Past Presidents.