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CSUB Athletics BIO


Will Carter serves as the General Manager of Roadrunner Sports Properties for Learfield Sports, the corporate sponsorship and broadcast rights holder for CSU Bakersfield Athletics.

Carter joined the CSUB Athletics staff in November of 2014 following a successful tenure in Arena Football, where he was most-recently the General Manager of the Albany Panthers, a role he served from 2009 to 2014. While with Albany, Carter was instrumental in securing the future of the expansion franchise by signing players, securing venue and concession contracts, acquiring practice facilities and hiring a front office and coaching staff. Carter also helped develop the Youth Indoor Football League in Albany. For his efforts, in 2012 he received the Albany Herald's 40 under 40 Award.

Prior to Albany, Carter worked in ticket sales for the Tulsa Talons and the Macon Knights before being named vice president of the South Georgia Wildcats in 2006.

A former collegiate student-athlete, Carter played football at Kentucky Weslyan, graduating in 2004 with a degree and Fitness and Sports Management with a minor in Business Administration.

Carter brings his management experience to Bakersfield where he oversees all corporate sponsorship sales, radio and television rights contracts and other community partnerships for the Roadrunners.