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Athletics Coaching Staff
Kenneth “Ziggy” Siegfried was named Director of Athletics at California State University, Bakersfield on August 20th, 2015. Siegfried had been placed in the Interim Athletics Director role since July, 2014 and joined the department in March of 2012 as the senior associate athletics director.
In his current role at CSU Bakersfield as director of athletics, Siegfried oversees an NCAA Division I intercollegiate sports program comprising of 16 varsity sports programs, 310 student-athletes, 85 employees, and a $14.5 million operational budget.
Siegfried established four pillars of success in 2014 with a focus on promoting academic excellence, providing a positive student-athlete experience, pursuing competitive success, and engaging the community. The focus of the department on these four areas has led to the most successful years in the department's Division I history.
Academics has soared under Siegfried's leadership reaching all-time highs in the departmental GPA, Graduation Success Rate, and Academic Progress Rates. In 2016, CSUB student-athletes reached their highest ever cumulative GPA of 3.06. As of the Spring of 2017, CSUB student-athletes have maintained a 3.0 or higher departmental cumulative GPA for 5 straight terms. The Graduation Success Rates (GSR) have increased to 75% in 2017 while Academic Progress Rates (APR) have also skyrocketed during Siegfried's tenure as AD to 966 in 2017.
As of 2017, 12 team are above a score of 950 with two teams receiving public recognition (beach volleyball and indoor volleyball) for the time in school history.
Competitive success has also reached an all-time high in Division I as CSUB has won six conference championships over the past three years. The first came in 2014 as volleyball won the department's first ever WAC Tournament championship. In the spring of 2015, CSUB baseball won the WAC Tournament championship as well and participated in the NCAA Los Angeles Regional where they won CSUB's first Division I postseason contest, eliminating Ole Miss 2-1.  In 2016 the Roadrunners added another pair of WAC championships as men's basketball defeated New Mexico State to win the WAC Tournament and appeared in their first NCAA Tournament taking on eventual Final Four participant Oklahoma in Oklahoma City. CSUB softball capped an amazing run as well in 2016 winning the WAC Tournament for their first NCAA Regional appearance. The 2017 season included another historic run for CSUB men's basketball winning the WAC regular reason championship and finishing the year as NIT Semifinalists, which garnered unprecedented national exposure. Additionally, women's soccer, volleyball, baseball, and women's basketball all finished in 2nd place in the WAC while the wrestling program sent five student-athletes to the NCAA Nationals. All sports success has improved over the last few years.
Siegfried has also placed a focus on the student-athlete experience. In the fall of 2015, Siegfried created a new position and hired the first ever full-time life skills coordinator and established the ‘Runner Ready program. Since its inception, the ‘Runner Ready program has created nationally-known programs such as the Leadership Academy, ‘Runner Ambassador Program for International student-athletes, and the Women Influencing the Next Generation through Sports (WINGS) program. Siegfried also implemented the department's first ever comprehensive student-athlete survey in 2015 with a focus on enhancing the overall experience for student-athletes.
Engaging the community has been a major focus of Siegfried's during his time at CSUB where he has used his close to 15 years of external relations/development experience to generate significant revenue for the department. This revenue has come in the way of fundraising, corporate sponsorships, and ticket sales.
Fundraising was and continue to be a major strength for Siegfried as Roadrunner Scholarship Fund membership has increased by 114% and scholarship fund donations have set new records for five straight years moving from $348,000 in 2012 to over $800,000 in 2017. Donations to the department since 2012 have been at $1.7 million or above for five straight years totaling close to $10 million. In 2015, CSUB Athletics was rewarded the very competitive NCAA Accelerated Academic Support Program grant, a multi-year gift of $870,000, much of which went towards renovating a 7,500 square-foot academics center.
In 2016, Siegfried renegotiated and signed a multimillion-dollar contract extension with Learfield, the corporate sponsor and broadcast-rights holder for CSUB Athletics. The new deal has led to an increase of more than 400% in corporate sponsorship dollars coming back to the department.In 2015, Siegfried re-organized ticketing operations and sales which has led to a more than 200% increase in revenue for the department.
In addition to revenue generation, the marketing department has seen unprecedented success under Siegfried's leadership. Attendance records have been shattered for many sports, including a 141% increase in attendance at men's basketball games since 2015 including six sellouts the last two seasons
Facilities have and will continue to receive a transformation during Siegfried's tenure. In the Spring of 2017, the athletics department's first ever master facility plan was created calling for more than $40 million in upgrades.. As of the Spring of 2017, completed projects and projects in progress total more than $6 million including nearly $1 million to the Kegley Center for Student Success, new seating and new press box at baseball along with a total transformation of the softball complex and a new beach volleyball complex.,. Also included is a total overhaul to the Icardo Center including new seating, state of the art video board, sound system, and significant locker room renovations.
Siegfried arrived in Bakersfield from the University of Memphis where he worked for eight years. During his time in Memphis, he held various positions including serving on the Senior Staff in the athletics department and also serving on the University fundraising leadership team during a successful $250 million campaign. During his time on the athletics' senior staff, Siegfried was part of the leadership team that raised $16 million to transform athletics facilities at the U of M. Overall, during his time at the University of Memphis Siegfried successfully solicited four gifts of $1 million or more.
Siegfried attended University of Memphis where he earned a bachelor's degree in education and sports management. He earned his Master of Science degree in sports administration from Middle Tennessee State University and is nearing the completion of his doctorate with an emphasis on leadership in higher education as well.
A native of Memphis, TN, Siegfried and his wife, Karen, have five children, William, Samuel, Caroline, Miriam, and their late sister Delilah.